C_NCENTRATE

Company, Interesting, Insight

2019 C_NCENTRATE Reader Feedback Results

Galen Crout @galen_crout

C_NCENTRATE, HERE/FORTH’s newsletter, hit a milestone recently (500 Issues) so we felt we’d ask the +20,000 subscribers to let us have it in order to improve. Moving forward we’re going to move our focus back on the more emerging side of things; territories, technologies, tools and ideas. See below for the shuffle of priorities based on your feedback

Overall we’re serving readers well with 54.8% of respondents awarding C_NCENTRATE an A* (32 = B and 12.9 = C). 38.7% believe that C_NCENTRATE is getting better while 51.6% believe the quality hasn’t changed. If C_NCENTRATE was a paid-for platform (don’t worry, we’re not changing) people would pay $2-8 per month.

Moving forward, readers want us to focus more on topics like strategy and big-picture analysis which, considering the upheaval going on in various isn’t too surprising. Aside from tidying up the design a bit, here is the list of what we’ll be focusing more/less on:

+

Strategy, AI, big-picture analysis, startups, emerging technologies, emerging markets, new tools, events, consumer insights

-

Social Media, video, advertising, mobile, big data, campaigns

Other changes/POI:
- You’d like us to do interviews/video - we’ll have a think about these.
- China is an increasing focus - noted, we’ll source more relevant content about that fascinating area.
- Thought of the week - we’ll test this out
- More meet-up events - this will be tough with a planned geography change (LA as of Jan, but we’ll see what we can do for the Brits!).
- You’re interested in how to reach Gen Z - noted, we’ll grab some insight in this area
- Loyalty - noted - more on retention as well as acquisition

Oh, and we’ll work on Pocket integration asap, Mailchimp doesn’t have it yet. ;)

NOTE: Final sample size n=7,253, optional incentive used.

Helpful, Company

2017 C_NCENTRATE End Of Year Reader Survey

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Every six months we ask a selection of C_NCENTRATE readers how we are doing to make the next six months better than the last for readers. It's a task we take seriously. With +18,000 readers it's important to understand what's working and what they would like to see changed moving forward. Overall we're doing well with just over 59% of respondents giving C_NCENTRATE an A or an A* but it turns out readers miss the *MUST READ* element (so we'll be adding that back in 2018). Based on prior feedback we dropped the number of links from ten to five but it appears you missed them so we'll be adding a few more. Finally, the new design will be going live in 2018 - it was promised this year but work got in the way - we're excited to show you a fresh and streamlined look.

OTHER FINDINGS/2018 CHANGES:

FOCUS: The top five answers (via categories) were; Emerging Technologies, Strategy, New Tools (new), Consumer Insights and Big Picture Analysis. These will feature more heavily over the next six months. 
MISSING: Three elements popped up when asked (unprompted) what C_NCENTRATE was missing; robotics, tweetable links (we’re honoured!) and content that discussed 'purpose'. We will look for content in these areas and add tweetable links to each
BIGGEST ISSUES IN 2018: The areas that readers are finding challenging; strategy, what should I do, Content Marketing, next steps in verticals/tech (social media, Blockchain, advertising) and A.I....A.I. is very much of interest to readers. We overdid Bitcoin/Blockchain, however. Sorry. 
MISCELLANEOUS: A few people requested increased frequency which is sadly something we cannot commit to at this time but there is always TNN, #social_lens, 8ight and 15 Minute Executive if you want more of us! Several respondents requested more implications of technologies for the everyday consumer so we'll do our best to include these moving forward.

NOTE: Sample size n=200, optional incentive used (75% entry rate).

Company

2017 C_NCENTRATE Mid-Year Reader Survey Results

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Every year we ask a sample of regular readers of C_NCENTRATE how we can tweak the newsletter and make it better. With more than 17,000 subscribers it's important to understand what readers want as needs change and we're in a period of significant change. We asked general questions and open ended ones – here are the main results and decisions we are making as a result. Thanks to everyone who took part in the survey.

Not signed up yet? Sign up here [free] and you will get C_NCENTRATE in your inbox every Sunday ready for the Monday morning commute (but naturally you read it when you want to!).

TOPICS: Respondents said they’d like to see less marketing, advertising, social media content (33%). Strategy remains a key area of interest/reason for reading C_NCENTRATE (50% want to see more). /// ACTION: We’ll be cutting back slightly on these areas in favour of things like big picture analysis, disruption, emerging markets and having more strategy signposts and analysis

NEW DESIGN: A resounding 68% of respondents favoured less links but more images and explanation. /// ACTION: We'll be exploring some new layouts in the coming weeks. Bear with us as this takes time/approvals etc.

EVENTS: 25% of respondents – without prompting – want to regular meetups to meet each other and network. /// ACTION: We’re exploring this and will be announcing something in the coming weeks. If you are interested in hosting or sponsoring these, please get in touch here.

MISCELLANEOUS: Several comments mentioned the flashing nature of several image assets distracted from reading the links. /// ACTION: With the new redesign we will limit flashing elements to the top and bottom of C_NCENTRATE. 

NOTE: Sample size n=500, optional incentive used (75% entry rate).

Company

C_NCENTRATE 2016 Survey Results

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Over 300 subscribers recently answered our newsletter survey.  Here are the topline results but look out over the next few weeks for some changes.  

The top bit still rules but you want more.
- We heard the 78% loud and clear - the top bit will be untouched.  The links section is a very close second favourite with 'Use It' coming in last so we are thinking of using that space for something else.

You want to be able to share the content easier.
- Good to hear! We're looking into this.  Bear with us.

You like the Links section as text.
- We proposed moving the Links section to a more graphical interface but respondents overwhelmingly (78%) did not want this so we'll leave it as is.

You want even more strategic advice.
- 62% of respondents wanted more strategic advice so we're thinking about ways of breaking this out from the rest of the content.  The rest of the themes showed more variation, people want
MORE OF: Strategy, Big picture, Emerging markets, New tools, 
ABOUT RIGHT: Emerging technologies, Disruption, Startups, Social media, Advertising, Marketing, Video, Mobile
LESS OF: Time management, Work/life balance, Emerging markets

Some interesting nuggets
- The following nuggets came from the 'more comments' section of the survey.   We are considering trialling the following;  More retail info (no particular decision to stay away from it so we'll add some in), special editions (respondents like the varied nature of information but are also interested in 'Special' or 'Dedicated' issues - we're in, watch this space) and more Women (a couple of respondents wanted a Women's edition - we're researching this more too).

 

Company, Interesting, Helpful, Insight, C_NCENTRATE+5

C_NCENTRATE 2015 Survey Results

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Thanks to the +150 subscribers who filled out the questionnaire about C_NCENTRATE - your help has helped make the newsletter be even better for 2016.  Overall it appears we're doing a good job of giving you what you "need" and "the good stuff" enabling you to get ready for the week ahead.  This is of course great news but we're not ones to stand still so there are a couple of changes happening based on interesting nuggets gleamed from what you told us;

_   You really like the READ section.  +75% said they'd cry if we took it away...so we won't!  We're also going to add another link each week, add more images and will order the section by reading time.

_  Strategy, strategy, strategy.  +50% of you need more strategy in your lives so we'll make sure to give you more of that in 2016.

_   You like more of the big picture.  75% of those that responded want to see more of this so that's what you'll get.  In the same vein there will be a slight decrease in the following areas; advertising, free time and social media

_   You'd like a meet-up.  Without prompting, 33% of you want to meet more C_NCENTRATE-RS, we'll be looking into this in early 2016 - watch this space.  

_   You'd like to ask us questions.  25% would like to see a question answered each week.  We'll think of the best way to do this and trail it.

_   You miss 'This week saw..." section.  This is coming back but in a different format...watch this space.

General updates:  We're going to be offering a little less on video, advertising and the workplace help.  We're also going to say 'goodbye' to the C_NCENTRATE+5 blog posts on the web - whilst decently clicked on we're going to be focusing on the HERE/FORTH Flipboard magazine so subscribe over there for more links.



 

 

 

 

 

Insight, Interesting, Helpful, C_NCENTRATE+5

2015 MCL - The Year In C_NCENTRATE

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With more than 15,000 subscribers, the C_NCENTRATE newsletter is now read regularly in all four corners of the globe and continues to grow steadily.  We took a look back at what got subscribers clicking and have created a Top 10 Most Clicked Links of C_NCENTRATE 2015. 
Interesting points: content marketing does not feature in the 2015 list (despite being strongly represented in the 2014 Top 10 Links list), there has been a 200% increase of productivity and strategic advice links in this year's Top 10 compared to 2014 (likely based on the subscriber feedback from 2013).  Roughly the same amount of video made the Top 10 with Uber's Uber Rush intro video being the first of its kind to make the list.

1)  What your 2016 Video Strategy Should Look Like [#50]
2)  How To Plan Any Presentation [Video] [#25]
3)  How To Work 40 Hours A Week Sending These Two Emails [#28]
4)  The 30-Second Habit That Has A Lifelong Impact [#43]
5)  Introducing Uber Rush [Video] [#42]
6)  What Google Really Knows About You [#40]
7)  Why Startups Succeed [#30]
8)  Why Scientists Are Upset With The Facebook Bubble Filter Experiment [#19] 
9)  How To Write An Email That Convinces Anyone To Meet With You [#29]
10) Infrastructure For Modern Brands [#36]


(NOTE: Numbers were adjusted for size of list at the time of sending)

Interesting, C_NCENTRATE+5, Helpful

C_NCENTRATE +5 - 14/12

An extra shot of C_NCENTRATE that doesn't appear in the newsletter - a bit different this week - this is a collection of books we think you should be reading right now.  

*** Please share this post if you find the links useful ***

_  "Weak messages create bad situations" / David Shrigley - a great call to arms.
_  "To Sell is Human..." / Daniel Pink [Out Jan 16] - selling has moved on, have you?
_  "Storyscaping" / Gaston Legoburu - immersive experiences are the future.
_  "Marketing Excellence 3" / Hugh Burkitt - case study porn that is worth your time.
_  "Read Me." / Horberry & Lingwood - "Most people think they can write, most people are wrong".
_ BONUS! "The Ideas Book" / Kevin Duncan - Smart, practical advice - pockesized

DO YOU FLIP?  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

C_NCENTRATE+5

C_NCENTRATE +5 / [6/7]

This is a new feature we're starting because some of you just can't get enough of our links on C_NCENTRATE every Sunday.  Please share them if you find them useful.

1_ Worried about the Facebook experiment we know about?  They've done hundreds more...

2_ Google is messing up the "right to be forgotten".

3_ What Is The Ultimate Marketing Machine?

4_ This is a wearable we could actually see working.

5_ Watch this to learn how Millennials really connect.