C_NCENTRATE +5 - 17/05

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  The best podcast you'll ever listen to.  [6m]
[2]  How brands should use Selfies. [6m]
[3]  An app that helps you take back your brain. [7m]
[4]  Four ways to win your competitor's customers behaviour. [4m]
[5]  Why you are not your job. [5m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming January '16.*


C_NCENTRATE +5 - 31/08

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
Please share this post if you find the links useful.

*** NEW ***  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

_  Coffee naps are better than coffee or naps alone.

_  How to pick the right incentive for the behaviour you want.

_  Why process should be questioned.

_  NFC is about to explode if Apple rumours are true.

_  The Smartphone market - the numbers that matter.


Are you measuring Dark Social? [Guardian]

HERE/FORTH Founder, Paul Armstrong, has been asked to write regularly for The Guardian and his first piece went live today.  In the piece he gives practical advice for people looking to measure Dark Social - the vast amount of sharing that is currently being mis-analysed the world over...  

Recent data from RadiumOne suggested that 72% of sharing is copying and pasting. However, delving further into the data we find that it varies between sectors. Sharing information about cars via dark platforms, for example, is more than double that for sport (38.3%), FMCG (fast-moving consumer goods) clients can expect to see about 61% of their traffic from dark platforms. This data is interesting in itself but the behaviours surrounding FMCG and finance, for instance, are very different, as people are fine to share their musical tastes but are less likely to talk about their bank account.
— Paul Armstrong