Paul Armstrong (HERE/FORTH Founder) penned this for the Guardian after reading a slew of press about the benefits of the new live-streaming video tools. Wielded poorly, these new shiny platforms could cause brands real problems whilst possibly altering the way people expect to consume media. [FULL ARTICLE]
5 links that aren't in the C_NCENTRATE newsletter. Please share them with your colleagues and friends.
 Why platforms are unbundling themselves. [6m]
 A SXSW Trend deck worth reading. [4m]
 Don't be nice, be instrumental. [7m]
 A gorgeous data viz video about the big bang. [4m]
 Are we seeing the future of broadcast? [6m]
Got a link you think we should share? Let us know!
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HERE/FORTH Founder, Paul Armstrong, was asked about the issues surrounding new live streaming apps such as Meerkat and Periscope. While the technology is certainly not new, the ease of use and low barrier to entry make these apps appealing but there are serious business concerns due to copyright, privacy and other issues.
More from Paul on the subject can be seen in the piece he recently wrote for the Guardian.
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Interesting data that shows how people are actually using their mobile devices. Gaming still the top activity that keeps people's attention, which explains a lot of brands attempting to get into the gaming arena with either re-branded versions of existing games (e.g. Minion Run based on the popular Temple Run), simple ad-buys within popular games or simpler branded games based on popular games like noughts and crosses or bingo.
Gaming is an area that has a series of nuances that mobile really plays well into - from a psychology and context perspective it's the perfect storm; frustration, immediate fixes and the ability to access a wallet. Probably why it's expected to rake in $9bn in 2016 (per Juniper). That's not small money... But it's important to realise it's not the only reason people use their mobile device...Facebook and other apps still take up a hefty percentage of time - utility will never go out of fashion so be clear on your value propositions from the start.