Insight, Interesting, Helpful, C_NCENTRATE+5

2015 MCL - The Year In C_NCENTRATE


With more than 15,000 subscribers, the C_NCENTRATE newsletter is now read regularly in all four corners of the globe and continues to grow steadily.  We took a look back at what got subscribers clicking and have created a Top 10 Most Clicked Links of C_NCENTRATE 2015. 
Interesting points: content marketing does not feature in the 2015 list (despite being strongly represented in the 2014 Top 10 Links list), there has been a 200% increase of productivity and strategic advice links in this year's Top 10 compared to 2014 (likely based on the subscriber feedback from 2013).  Roughly the same amount of video made the Top 10 with Uber's Uber Rush intro video being the first of its kind to make the list.

1)  What your 2016 Video Strategy Should Look Like [#50]
2)  How To Plan Any Presentation [Video] [#25]
3)  How To Work 40 Hours A Week Sending These Two Emails [#28]
4)  The 30-Second Habit That Has A Lifelong Impact [#43]
5)  Introducing Uber Rush [Video] [#42]
6)  What Google Really Knows About You [#40]
7)  Why Startups Succeed [#30]
8)  Why Scientists Are Upset With The Facebook Bubble Filter Experiment [#19] 
9)  How To Write An Email That Convinces Anyone To Meet With You [#29]
10) Infrastructure For Modern Brands [#36]

(NOTE: Numbers were adjusted for size of list at the time of sending)


C_NCENTRATE +5 - 19/07

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.  

[1]  Is this the next big disruptor for online shopping?  [4m]
[2]  YouTube numbers are going up, up and...away? [4m]
[3]  News Corp has bought interesting purchase. [5m]
[4]  Facebook Stores...will this time be any different?  It just might be. [4m]
[5]  This might just be the best ad you'll see this year. [3m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming 2016.*

Insight, Interesting, Helpful

Meerkat and Periscope may have a sting in their tail [Guardian]

Paul Armstrong (HERE/FORTH Founder) penned this for the Guardian after reading a slew of press about the benefits of the new live-streaming video tools.  Wielded poorly, these new shiny platforms could cause brands real problems whilst possibly altering the way people expect to consume media.  [FULL ARTICLE]

Instead viewers got what I term as “G-nough”, created from the Google News effect: people get enough of an experience to gain value but not in the optimal way to maximise revenue for most parties.
— Paul Armstrong

Helpful, Insight, Interesting

3 Video Series You Should Be Taking Notes From

HERE/FORTH CEO, Paul Armstrong, previously wrote a post about great content series that brands should be learning things from - here are three new ones that have been catching our eye and setting our brain boxes on fire.  The common theme?  Helping your customers know more and be better.  

1)  Vox Videos - A great range of topics, clearly explaining - with data - important issues of the day.  Not only do they inform, engage and incite comments but they add to the story.  

BRAND TAKEAWAY : Videos don't need to dumb down content - curate information and help foster debate amongst your viewers.

2) The Dictionary of Obscure Sorrows - Part of the YouTube incubator, TestTube, TDOOS is a highly unique and engaging content series that explores the (made-up) word for things that have no words.  

BRAND TAKEAWAY : A great idea, ruthlessly executed can be enough to grow a rabid user-base.

3) Life Noggin : A great series of Q&A videos in a simplistic style that challenge the user to reconsider preconceptions and generally start asking more questions.

BRAND TAKEAWAY : Content doesn't have to be about you to make a dent and keep people coming back.  A start and an end plate - or even integration - wouldn't hurt these videos.  


Twitch is bought by Amazon - what does it mean? []

As Twitch (the video gaming video network) is bought by Amazon for a sum near $1billion, the Financial Times asked HERE/FORTH CEO, Paul Armstrong, for his thoughts about what this means for Amazon now and in the future.

Amazon doesn’t really have a stake in this game,” said Paul Armstrong, a consultant at Here/Forth. “This doesn’t mean it has a YouTube, but it means it has the potential for one.
— Paul Armstrong


5 examples of video series that don't feature brands but should.

Video content is hard to do and even harder to do well.  Here are five examples (ok, four but we couldn't leave out 'Comedians Getting Coffee') we think deserve your time and adulation.  Some include product placement, most are on YouTube and others are simply great ideas that are well executed.  

1) Thug Notes

- An interesting take on Cliff Notes - a popular student study guide company - Thug Notes takes the old and makes it new.  High quality production, content and clever idea.  [YouTube]

2) Honest Trailers

- Simple idea, incredibly passionately executed - what trailers should say, not the Hollywood version.  Whilst the ability to integrate and place products is somewhat limited, the content and passion behind Honest Trailers (and the demand from the community it has created) is undeniable.  Possibly Copyright issues.  [YouTube]

3) My Drunk Kitchen

- Let's be honest, we don't always cook as sober as we should.  At least that's the idea behind Hannah Hart's "My Drunk Kitchen".  Booze brands, food brands and appliance brands should be sending her goods to use on the show.  Hart already has a book deal.  [YouTube]

4) Coffee with Comedians

- The premise is simple, coffee with Jerry Seinfeld and another comedian... in a vintage car... with product placement from Acura.  It's simple, funny and the placement feels natural.  Great editing and recurring theme makes this great viewing.  [Sparkle]

5) MinutePhysics

- Whiteboard videos are incredibly popular right now.  From RSA to TED Talks, they're fast becoming the defacto video for conferences etc.  One outlet that has consistently created useful and high quality videos is "Minute Physics" - a Physics idea explained in a minute.  Simple, effective and (with the topics carefully curated/picked) shareable. [YouTube]

Themes/ideas that might work for your brand:

- Find an idea that people agree with (or it's hard to disagree with)

- Post regularly and passionately 

- Funny works (but so does simple and honest)

- Short does not always equal views (four out of the five are +3 minutes long)