Insight

Helpful, Insight, Interesting

3 Video Series You Should Be Taking Notes From

HERE/FORTH CEO, Paul Armstrong, previously wrote a post about great content series that brands should be learning things from - here are three new ones that have been catching our eye and setting our brain boxes on fire.  The common theme?  Helping your customers know more and be better.  

1)  Vox Videos - A great range of topics, clearly explaining - with data - important issues of the day.  Not only do they inform, engage and incite comments but they add to the story.  

BRAND TAKEAWAY : Videos don't need to dumb down content - curate information and help foster debate amongst your viewers.

2) The Dictionary of Obscure Sorrows - Part of the YouTube incubator, TestTube, TDOOS is a highly unique and engaging content series that explores the (made-up) word for things that have no words.  

BRAND TAKEAWAY : A great idea, ruthlessly executed can be enough to grow a rabid user-base.

3) Life Noggin : A great series of Q&A videos in a simplistic style that challenge the user to reconsider preconceptions and generally start asking more questions.

BRAND TAKEAWAY : Content doesn't have to be about you to make a dent and keep people coming back.  A start and an end plate - or even integration - wouldn't hurt these videos.  

POV, Insight

5 Reasons why the Apple Watch won't take off. [Guardian]

HERE/FORTH CEO, Paul Armstrong, was asked for his thoughts on the Apple Watch and the hype surrounding the announcement by the Guardian.  It wasn't pretty...

In all seriousness, where is the future-facing, boundary pushing “this is Apple’s world you’re just in it” design? When you see prototypes created that riff on existing tech (and science fiction) to be left with the clunky, thick and blingy unit isn’t just disappointing, it’s mystifying.
— Paul Armstrong

Company, Insight

Is Snapchat about to launch news and ads?

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It certainly seems like it.  HERE/FORTH Founder, Paul Armstrong was asked about what this means for the service and why they are moving in this direction by MarketingWeek.

The news element is the interesting part as this is what could give the next wave of users - older users - a reason to use it beyond simple messaging. The simple user-interface offers a different experience to other media outlets out there, Mixed with something like Wibbitz, which offers video summaries created from text posts, I could see this becoming popular quickly.
— Paul Armstrong

POV, Insight

Why an algorithmic Twitter would be devastating for everyone.

HERE/FORTH CEO, Paul Armstrong, was asked by Digiday for his thoughts on the recent remark made by Twitter CEO, Dick Costello, following the Q2 Twitter results.

As the amount of information being input increases, the ability to manage it is not only important for the future success of Twitter but a critical factor. [...] However, without knowing what it is aiming for, Twitter’s future is unclear, and that will likely continue to worry investors and confuse both users and brands.
— Paul Armstrong

POV, Insight

Is Facebook too big to fail?

HERE/FORTH Founder, Paul Armstrong, was asked by the Guardian to discuss his thoughts about Facebook's current path and his time at Myspace. 

My concern for Facebook is that if it stays on its current “push them gently and see how far we can go” path we will get to a place where we (its users) lose more than we gain. I suspect it will take reaching this precipice before the question can be answered whether Facebook is too big to fail.
— Paul Armstrong

Insight

Are you ready to be saved...by this?

The future of human rescue was demonstrated yesterday at the annual Stanford-Berkeley Robotics Symposium.  With two supporting trekking poles, SupraPed Robot was a winner with the audiences and online community who - in post, comments and tweets - exclaimed mixed emotions and feelings whist all thought it was a significant move in the right direction.  What do you think?  Are you ready to be saved?

POV, Insight

3 Things we learned at #WIREDMONEY

Yesterday we went to Wired Money 2014 to learn about the latest developments with P2P lending, cryptocurrencies, online security and new banking models - we weren't disappointed.  

Here are three takeaways you may want to think about implementing (contact us if you'd like more information):

· Bitcoin has huge potential but an unknowledgeable masses : If it is to truly have the transformative power many believe it can – retail, businesses and the consumer has to a) understand it and b) want it.  Start talking to your customers and seeing what you can create before you are stuck with systems and processes you’ve not had a hand in creating.  As Khan puts it “…we are step 3 or 4 of 100.”

· Security can be fixed but remains a core issue for banks and retail - there are still many flawed approached to security that are holding companies back from giving better service and building real relationships with their customers.  Smart companies will review practices and really invest in this area to break down barriers, change faulty procedures if they truly want security (and a happy customer).  An interesting fact from the day was that ¼ of all students leaving college this year have no signature.

· "True" value is the key – I think it was mentioned in one way or another in almost every presentation.  Currently banking is sufficient but it does not add value to the end user.  Successful start-ups are focusing on the small things that seem to make a big difference.  Have you navel gazed recently and seen what you can fix?  Lee Sankey from Barclay’s named three small changes his team identified and rectified that have raised customer scores significantly.  What are these things for your business?